
Conviction is a VC built differently. They invest for the long haul, forming enduring partnerships and backing founders with patient capital at every stage of the journey. This unwavering commitment shaped a bold, corporate identity - grounded in confidence yet driven by a spirit of adventure and resilience. We positioned Conviction as pioneering mavericks, inspired by the highs, lows, and hard-won lessons faced by even the most seasoned mountaineers.











'Cene Studio understood our vision of patient, long-term investing and translated it into a brand identity that speaks to both ambition and resilience. The mountaineering-inspired visual language perfectly captures the spirit of the founders we back.'
Greg B, Conviction Investment Partners